Buying a car can be one of the biggest financial purchases most people make, yet many buyers unknowingly weaken their negotiating position before the conversation even begins.
In this episode, Ray Shefska shares the most common mistakes consumers make at the dealership and explains how simple questions or comments can cost thousands of dollars. He discusses why buyers should focus on the total out-the-door price instead of monthly payments, how to avoid giving away negotiating leverage, and why securing financing before visiting a dealership can lead to a better overall deal.
Whether you're shopping for a new or used vehicle, Ray offers practical strategies to help you stay in control throughout the buying process and avoid paying more than necessary.
Ray Shefska is the Co-Founder of CarEdge, a leading consumer platform dedicated to helping car buyers make confident, informed, and financially savvy purchasing decisions.
A veteran of the automotive retail industry, Ray spent more than four decades working inside dealerships before launching CarEdge with his son, Zach Shefska, to bring greater transparency to the car-buying experience.
Today, CarEdge provides real-time pricing insights, AI-powered negotiation tools, and concierge services that help consumers save money, reduce stress, and negotiate better vehicle purchases.
Through CarEdge's popular YouTube channel and educational resources, Ray has helped millions of consumers better understand the car-buying process and avoid costly dealership tactics.