011: Entrepreneurial Resolutions for 2021 + Top Business Tips for How to Thrive in the Wake of COVID-19 with Courtney LeMarco and Athan Slotkin

In this episode of Saving With Steve, host Steve Sexton is joined by serial entrepreneur and award-winning business plan strategist, Athan Slotkin, also known as “The Shadow CEO,” and Founder and CEO of LeMarco Brands, LLC., Courtney LeMarco, who is also a self-made and sought-after film and television producer.

This show is all about both surviving and thriving through COVID. It doesn’t matter if you are a small business owner, an employee, a vendor to small businesses, if you’ve been laid off, and/or you’re a few years away from retirement. We’ve all been affected by the COVID-19 lockdowns, and will continue to be affected until the vaccine has reached enough people.

My first guest, Athan Slotkin, has helped countless businesses across the U.S. restructure their businesses to make it though the first and current shutdown. Today, he will be sharing his 5 tips for how we can survive the latest lockdown order and thrive in the wake of COVID-19 spikes and what the next step is for growing back a business as COVID restrictions are being lifted.

My second guest, Courtney LeMarco, who went from high school dropout to running a multi-million dollar production company, is going to be talking with us today about his Entrepreneurial Resolution for 2021.

Athan Slotkin is a serial entrepreneur and award-winning business plan strategist. He’s successfully tested and launched multiple businesses, across industries.

Athan's rapid, iterative, heavily-analytical approach has been the key for over 700 new entrepreneurs in 2019 and 2020 alone, helping them package up their business with business plans, financial models and presentations, while teaching them how to become the stellar CEO they want to become along the way.

His work has been featured across, TV, radio, and conferences worldwide.

Athan has 15 years experience in strategy consulting, loyalty/rewards marketing, and has created several successful businesses.

He has consulted to numerous startups at various stages from pre-seed through Series D, and has a strong breadth of industry expertise having completed projects and built businesses in travel, financial services, real estate, retail, grocery, gas.

Athan has created rewards programs around the world and managed Membership Rewards partnerships at American Express as well as the Black, Platinum, and Gold Cards and developed a portfolio-wide strategy. He has his MBA from Yale University and his BA from Cornell University.

Courtney LeMarco is the self-made American film and television producer who rescued one of America's most popular reality television shows from a company going out of business - without any formal TV production experience behind him.

Now touting more than 25 years of experience in business development and management, having built several successful companies throughout his career, Courtney is a sought-after film & television producer.

He is the Executive Producer of the Emmy-Nominated A&E series Hoarders and the Founder and CEO of LeMarco Brands, LLC., a Seattle-based brand management firm with interests in multiple industries, including entertainment, fashion, music, and consumer products.

His client list includes some of the biggest brands and organizations in the world, such as Neiman Marcus, Comcast, Disney, DOD, and Amazon.

Courtney has been a guest lecturer at the University of Washington and was appointed by Seattle Mayor Paul Schell to the City of Seattle Small Business Task Force where he served a term of three years.

LeMarco is also the current chair of WSEIPAC (Washington State Entertainment Industry Political Action Committee).