029: Pivoting Through Change and Achieving Higher Levels of Success + Surviving and Thriving in the Post-Pandemic Economy with Todd Palmer and Tony Zorc

In this episode of Saving With Steve, host Steve Sexton is joined by Todd Palmer, CEO of Diversified Industrial Staffing, a highly sought-after speaker, executive coach, and the author of the #1 Best-Selling new book, From Suck to Success: A Guide for Extraordinary Entrepreneurship, and Tony Zorc, Founder and CEO of Accounting Seed, an Iconoclast, technology entrepreneur, Forbes Books author, author of the new book, Iconoclasm: A Survival Guide in the Post-Pandemic Economy, and CPA with over 20 years of experience.

Behind every successful person or business is a history of mistakes, failures, and embarrassing moments—some big and some small. Regardless of their size, these failures are essential to learning and growing both professionally and personally. 

Has your job been impacted by the second wave of budget cuts during the pandemic? My first guest, CEO of Diversified Industrial Staffing, Todd Palmer, is a highly sought-after speaker, executive coach, and author who has gone from $600,000 in debt to being named by Inc. 5000 as CEO of one of the fastest growing companies in the U.S.—an incredible six times. He joins us today to share his strategies for what to do ASAP after being fired, where to begin if you decide to launch a new business, and how to pivot through change, avoid disaster, and achieve higher levels of success.

Todd also discusses how to address and move past self-doubt and shame, stop negative mental chatter, let go of expectations and replace them with intentions, pivot through change, and solve problems by practicing creative thinking instead of reactive thinking.

When presented with an unfamiliar threat in the form of a novel coronavirus, life as we knew it came to a halt. Without having much clarity on how things would unfold or an understanding of the true risk to our health or our economy, we responded with panic. How are you going to not only survive but also thrive in the post-pandemic economy? 

My second guest, Founder and CEO of Accounting Seed, Tony Zorc, is an Iconoclast, technology entrepreneur, Forbes Books author, and CPA for 20+ years who embodies iconoclasm, the idea of challenging the prescribed way of doing things, and coming up with a better, more innovative solution. He joins us today to share strategies and insight for how company leaders can create a culture of financial awareness and help employees to create a stable financial future on their own.

Tony also talks about what it means to be an iconoclast, some of the biggest opportunities that have been created from the pandemic, the future of remote work, the importance of taking financial risks and being okay with failure, and some predictions for industries that took some of the biggest hits during the pandemic.

Todd Palmer is a highly sought-after speaker, executive coach, and author of the #1 Best-Selling new book, From Suck to Success: A Guide for Extraordinary Entrepreneurship.

He is the CEO of Diversified Industrial Staffing, and is committed to supporting entrepreneurs because he believes that an entrepreneur alone, is an entrepreneur at risk.

Todd knows the struggles business leaders face in creating work/life integration. The world is NOT becoming less complex! As his first company was approaching 10 years in business, things were ugly. He had a toxic culture, he was $600,000 in non-startup debt with almost no cash and a strategy that made the day-to-day excruciatingly unenjoyable. All of this was going on while he was raising his son Tyler alone, as a single parent.

Todd hit his entrepreneurial rock-bottom, asked the universe for help, and hired a coach. With the guidance from his coach, he transformed this company into a SIX TIME INC 5,000 recruiting firm, with a cohesive culture, and paid back 100% of the debt to become a cash healthy-debt free company.

Today, Todd applies what he learned, coaching other entrepreneurs, through his firm, Extraordinary Advisors, a collaborative business advisory. When you work with Todd and Extraordinary Advisors, it's more than executive business coaching - they explore everything.

His philosophy is that all business challenges and issues boil down to one factor--people. Todd's coaching focuses on getting you unstuck personally and professionally; then drives you to create an actionable, measurable plan for achieving success.

He wrote his new book, From Suck to Success: A Guide for Extraordinary Entrepreneurship, with the goal of making sure every business owner and corporate leader had simple tools to improve their business and their life. It doesn’t matter if you’re just starting out or have been in business for decades, the strategies he shares in From Suck to Success can work for you. Whether you are a mid-level leader in a large organization or a C-suite executive, the strategies can help you avoid disaster and achieve higher levels of success.

Tony Zorc is an Iconoclast, Founder and CEO of the world’s first accounting platform, Accounting Seed, technology entrepreneur, Forbes Books author, and CPA for 20+ years.

He embodies iconoclasm, the idea of challenging the prescribed way of doing things and coming up with a better, more innovative solution.

Tony designed a flexible technology with a “CRM mindset”—that doesn’t force users to perform business processes the way a software maker designed but rather provides a toolset that empowers users to determine how to best organize and manage the back office.

He envisioned an accounting solution that can grow with your company and accommodate your specific needs. This vision became the Accounting Seed platform.

In 2008, Tony started Accounting Seed, creating a robust accounting system with the same flexible, fast, and efficient functionality as Salesforce. Now, more than 10 years later, Accounting Seed is an international company with over 15,000 licenses sold to customers worldwide, and in all industries.

Tony’s unique approach to accounting software has earned Accounting Seed a place among CFO Tech Outlook’s Top 10 Accounting Solutions Providers – 2018. Tony has also been featured as a guest on Worldwide Business with kathy ireland®, where Accounting Seed was recognized as a revolutionary and successful business tool.

His book, Iconoclasm: A Survival Guide in the Post-Pandemic Economy, outlines the strategies and insights of iconoclasm and how to not only survive but thrive in the post-pandemic economy. Iconoclasm is about unlocking doors that seem to be shut―and ushering everyone through them. In this book, as you learn about the methodology of the iconoclast, you’ll discover the key to unlocking success in the current and post-pandemic panic economy, professionally and personally.

A father, leader, person of faith, and avid CrossFitter, Tony brings a rare mix of personal and professional experience to the table and seeks to inspire other leaders to create innovation in places where innovation is scarce.