Every day, people of all ages begin looking for ways to build something of their own instead of continuing to work for someone else. For many, franchising can offer a path to business ownership—but understanding where to begin can feel overwhelming.
Today’s guest, Lisa Linkowsky, joins us to explain the ins and outs of franchising and what prospective business owners should know before investing. She discusses the different types of franchise opportunities available, the skills that can help someone succeed as a franchise owner, and how to determine whether franchising is the right fit for you.
Lisa also shares what to look for when evaluating a franchise opportunity, how much it can cost to get started, and why working with an experienced advisor can help prospective owners explore their options and make more informed decisions.

Lisa Linkowsky is the CEO and Founder of Milestone Franchising, a boutique franchise advisory practice based in Central New Jersey.
With more than 12 years of experience in the franchising world and a background as a former multi-unit franchise owner, Lisa has spoken with more than 500 candidates nationwide who are exploring business ownership as their next chapter.
As a Certified Franchise Consultant, she helps prospective owners understand their options, evaluate opportunities, and determine which franchise concepts may align with their goals, skills, and lifestyle.
Lisa is also a monthly Impact Presenter for other franchise consultants and the former host of Franchise Focus, where she conducted more than 100 expert interviews across the franchise industry.
Through Milestone Franchising, she guides candidates through the franchise exploration process at no cost to them.